Energy

Anticipating demand and optimizing marketing.

The problem

In the energy sector, there are two especially critical issues: the ability to anticipate energy demand and the detailed knowledge of the customer portfolio: segments, contracts, consumption…

Energy

The solution

Development of predictive algorithms for energy demand and modeling, segmentation, and dashboard development for the customer portfolio, all in a Cloud environment.

The results

Lower deviation between actual and forecasted demand and lower economic cost and optimization of marketing campaigns.

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