Media
We help you improve the quality of your customer data.
The problem
For a media company, managing customer data is a crucial issue. They need to have an updated customer database with quality data that allows for contactability, segmentation, and offering personalized services.
The solution
We conduct a diagnosis of customer data quality issues and define data quality policies throughout the customer lifecycle and how to implement them effectively.
The results
It is now possible to measure quality through KQI and know what to do to track and improve it, enabling the use of customer data for different use cases.
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